Lead Your Category

Industry narratives and B2B tech PR services to help you become a category leader.

We helped build the Agile and DevOps category.

Your Partner in B2B Software PR

In 2004 we launched Rally Software and helped build the Agile category. Since then, we’ve worked with a ‘who’s who’ of industry Agile and DevOps leaders, including Agile Alliance, CloudBees,ThoughtWorks, Tasktop, CollabNet VersionOne, IT Revolution and Electric Cloud.  

Our understanding of B2B enterprise software is your competitive advantage.

Don’t settle for generalists — put Catapult’s expert knowledge and relationships to work for you — from software delivery and IT security and management to all B2B tech markets.We know how to elevate your software story, and connect you with the movers and shakers in your space to help you become a market driver. 

Catapult Advances B2B Software Journey

Electric Cloud Owns Application Release

Catapult Helps DevOps Institute Find its 'Why

You’re not a typical company. Why settle for a typical public relations firm?

Partner with Catapult to achieve your business goals.

Jumpstart Your Strategic Narrative

We passionately believe that what you say matters. You don’t become a trendsetter and change perceptions by accident. That’s why we created Strategic Narrative Marketing – a narrative-based approach that sets your messaging straight once and for all.
We’ll help you create a messaging framework that positions your company as an industry driver and category leader.



Powerful Narratives Create Category Leaders

Revive tired corporate messaging through our unique service offering. As a leading B2B tech PR agency, we develop narratives that inspire new ways of thinking, make you stand out, and align your organization around a common goal. You’ll build a new industry category or reinvigorate an existing one.
Let us help you become the voice your industry needs in order to embrace changing market dynamics and lead your customers toward the future. It all starts with your narrative. 

Hear it From Our Customers

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